Current:Home > Invest'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back -MoneyBase
'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back
NovaQuant Quantitative Think Tank Center View
Date:2025-04-10 03:06:29
Shrimp lovers will notice a key item missing from Red Lobster's new menu.
In an interview with TODAY that aired Monday, CEO Damola Adamolekun announced that the seafood chain's revamped menu will include nine new items from a lobster bisque to bacon-wrapped sea scallops. However, he confirmed that the $20 endless shrimp deal has ended permanently.
"Relevant, compelling and exciting is what we want Red Lobster to be for the future, and so we’re working on that now," Adamolekun told TODAY.
Last year the seafood chain made all-you-can-eat shrimp a permanent menu item after two decades of offering it for a limited time. The decision, made by former Red Lobster CEO Paul Kenny, cost $11 million and saddled the company "with burdensome supply obligations" subsequent CEO Jonathan Tibus said in a May bankruptcy filing.
While teasing the possibility of the controversial item's return, current CEO Adamolekun decided against it, explaining that it's "because I know how to do math."
What are the new items?
Red Lobster's revamped menu includes nine new items, which have not all been revealed, Adamolekun said.
He teased following nine items:
- Hush puppies
- Bacon-wrapped sea scallops
- Lobster bisque
- Lobster pappardelle pasta
- Grilled mahi
- Parmesan-crusted chicken
"I expect a stampede into our restaurants because we’re bringing back the hush puppies," Adamolekun said, referring the item discontinued in recent years. "I stopped going to Red Lobster because they stopped the hush puppies. Since I was in college I love the hush puppies. I’m glad they’re back."
What has Red Lobster CEO previously said about ‘endless shrimp’?
Adamolekun has "always felt dubious" about the seafood chain’s decision to offer a $20 endless shrimp deal to its customers, sharing in an October interview with CNN that shrimp was a “very expensive product to give away endlessly.”
Red Lobster decided to make the deal a permanent offering last year, nearly 20 years after they only served it seasonally and for a limited time. The decision, according to Adamolekun, caused “chaos” at locations nationwide.
"You stress out the kitchen. You stress out the servers. You stress out the host. People can’t get a table," Adamolekun told CNN.
Adamolekun said in October he would consider bringing the deal back but made no promises, citing profit concerns.
“I never want to say never, but certainly not the way that it was done," he added. "We won’t have it in a way that’s losing money in that fashion and isn’t managed."
Who is the new CEO of Red Lobster
Damola Adamolekun was brought on to be the new Red Lobster CEO in August.
The Nigeria native joins the company after previous corporate experience as P.F. Chang’s CEO and Chief Strategy Officer, as well as partner at the New York investment firm Paulson & Co.
Contributing: Jonathan Limehouse and Amaris Encinas
veryGood! (5)
Related
- Paige Bueckers vs. Hannah Hidalgo highlights women's basketball games to watch
- Former NFL player accused of urinating on passenger during Boston to Dublin flight
- The Bachelor’s Madison Prewett Is Pregnant, Expecting First Baby With Husband Grant Troutt
- When does the college football season start? Just a few days from now
- Google unveils a quantum chip. Could it help unlock the universe's deepest secrets?
- Biden’s offer of a path to US citizenship for spouses leaves some out
- When does the college football season start? Just a few days from now
- Ernesto strengthens to Category 1 hurricane; storm's swells lead to 3 deaths: Updates
- Chuck Scarborough signs off: Hoda Kotb, Al Roker tribute legendary New York anchor
- John Aprea, 'The Godfather Part II' and 'Full House' actor, dies at 83
Ranking
- Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
- 11-year sentence for Milwaukee woman who killed her sex trafficker draws outrage
- A woman accused of aiding an escaped prisoner appears in a North Carolina court
- DNC comes to 'Little Palestine' as Gaza deaths top 40,000
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- 'Boy Meets World' star Danielle Fishel diagnosed with breast cancer
- Body cam video shows fatal Fort Lee police shooting unfolded in seconds
- Got cold symptoms? Here’s when kids should take a sick day from school
Recommendation
Rams vs. 49ers highlights: LA wins rainy defensive struggle in key divisional game
Chappell Roan Calls Out Entitled Fans for Harassing and Stalking Her
After months of intense hearings, final report on Lewiston mass shooting to be released
Political newcomers seek to beat U.S. House, Senate incumbents in Wyoming
Alex Murdaugh’s murder appeal cites biased clerk and prejudicial evidence
3 things to do if you're worried about having too little saved for retirement
DNC comes to 'Little Palestine' as Gaza deaths top 40,000
Here are the most popular ages to claim Social Security and their average monthly benefits